La marque de cosmétiques Nars prépare une collection Andy Warhol, en édition limitée, qui devrait proposer des formules, couleurs et packagings innovants. La collection devrait sortir en octobre aux US et en novembre dans le reste du monde...
Nars Cosmetics is said to launch a new color cosmetics collection this fall, called Nars Andy Warhol. The limited edition collection is said to showcase innovative packaging, formulas and shades. The project, which will be launched in the U.S. in October and elsewhere in November, is said to be the brand’s largest strategic collaboration to date.
THE BODY SHOP
The Body Shop a choisi la mannequin Lily Cole comme toute première égérie et une gamme de maquillage "cruelty-free" à son nom sera lancée. De plus, une nouvelle campagne de communication, "Beauty with heart", démarrera au mois de mai (le 3 au Royaume-Uni, le 15 dans le reste du monde) avec pour slogan : "Look Good, Feel Good and Do Good" (être belle, se sentir bien, faire le bien).
Un nouveau concept de magasin, appelé "Pulse", doit accompagner le lancement de cette campagne, pour une meilleur gestion du flux des consommateurs en magasin et un meilleur accueil grâce à des experts make-up et skin care dans les rayons.
The Body Shop has appointed British model Lily Cole as its first global brand advocate.
As part of her role, she has lent her name to a cruelty-free makeup line from the brand and will help communicate The Body Shop’s Beauty With Heart campaign, which the company said is based around its mantra of “Look Good, Feel Good and Do Good.”
The Beauty With Heart campaign will also be supported by a new store concept called Pulse. The concept will be rolled out either through new stores or remodeled stores and is designed to improve customer flow through the stores, alongside spotlighting interactive areas that inform customers about The Body Shop’s activities with its fair trade partners. Makeup and skin care experts will also be on hand in all the stores, which are designed to be more energy efficient.
The Beauty With Heart campaign will roll out in the U.K. from May 3, and will launch globally from May 15.
source: WWD.com
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